Influencer Service Business Grows Fast
For the two founders and Co-Chief Executive Officers of Famous Allstars (FAS), Alex Wijaya and Syamsul Arief Rakmadani,
everyone has the potential to become content creators and influencers in the digital world. Therefore, as an agency company, FAS provides the Allstars.id website and application platform. Here, influencers and content creators can meet with businesses to collaborate on marketing projects. As a platform similar to a marketplace, anyone can join Allstars.id. Influencers with the number of followers under 1,000 accounts can "sell themselves". Companies or brands that join also don't have to be big corporations. In fact, said Arief, many micro, small and medium enterprises (MSMEs) use Allstars.id to seek influencers who want to promote their products. A number of influencers and digital entities joined FAS, including Reza Arap, Bayu Skak, Agung Hapsah, Natasha Wilona, KokikuTV, and the Indonesian Funny Council. FAS collaborated with Rans Entertainment to establish the digital media Bund Lifetainment at the end of 2021. According to Alex, brands or companies seeking the services of registered influencers can immediately see the data and analysis of the performance of each influencer. This is what sets us apart from other agencies. In other agencies, brands come up with proposals, and agencies select influencers to work on marketing projects. At Allstars.id, brands can choose the influencers they want to work with. We make sure the influencers who join are real humans, not robots.
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