Big Cuan Issuer Media
Based on Nielsen's research, the average audience share in August 2021 for all broadcast time slots reached 44.8% controlled by PT Media Nusantara Citra Tbk (MNCN)
and 27.6% controlled by PT Surya Citra Media Tbk (SCMA). The two issuers represent the top two. In addition to its viewer dominance, MNCN has strengthened its position as the market leader in advertising spending on free-to-air (FTA) channels. Nielsen also noted that the market share of FTA advertising spending in 2021 controlled by MNCN reached 48.5%, an increase compared to 2020 when the company only controlled a share of 38%. Under the brand name MNC Media, MNCN reported a net profit attributable to the parent company of IDR 2.34 trillion, an increase of 34.37% on an annual basis from IDR 1.74 trillion. Meanwhile, MNCN's total operating income reached Rp9.62 trillion or 20.93% higher than 2020's revenue of Rp7.95 trillion. Equally, the issuer of Media Group Emtek SCMA also recorded revenue growth throughout 2021. In its financial performance report, SCMA earned revenues of Rp. 5.93 trillion in 2021, an increase of 16.25% compared to 2020 revenues of Rp. 5.1 trillion. Advertising revenue was recorded to contribute Rp6.44 trillion, while other revenues amounted to Rp736.49 billion. CGS-CIMB Sekuritas Indonesia analyst Willy Suwanto said media issuers such as SCMA and MNCN will face the challenges of digitalizing TV which will start running this year. Although the impact on these two issuers is minimal, CGS-CIMB has assigned an overweight rating for the media sector.
READ MORE
|• NATIONAL •|Recruitment BUMN 2022 Indonesia
|• INTERNATIONAL •|Job vacancy Makassar 2022 - PT Bank Sinarmas Tbk
|• BANKING •|Child Age Affects Number of Working Women
|• POLITICS •|It's Time to Take a Mortgage in These 2 Prospective Areas, Why?
|• SCIENCE •|Smartfren: It's useless if 5G is only for chat
0 comments: